SCANT brings Performance Tracking to Offline Advertising
Measure creative and media effectiveness by engaging with in-market consumers
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SCANT allows marketers to track performance across advertising media.
SCANT codes (QR) provides a direct connection between brand and consumer, allowing them to connect in real-time as they engage with your content. With SCANT you can take advantage of technology to measure the performance of your ads in a way that was never possible before.
Simply SCANTEasy & Effective
SCANT provides rich behavioural data of your
in-market
consumers
SCANT codes are overlaid on traditional media assets like TVCs, Print Ads, PoS and OoH. The unique codes allow marketers to measure the yield from their traditional media channels when in-market consumers scan the SCANT codes (QR). It's like having an eye on every single person who walks by your ad and knowing exactly how they're reacting to it.
It's time to putthe 'know' in 'know-how'
We've got you covered with our new, easy-to-use platform, which will help you maximise your advertising dollars and get the most out of your campaigns.
With SCANT, you'll be able to:
- know what ads are working best and where they're working best
- optimise media spends by learning what part of your media plan is working and more importantly, what isn't working and avoid wasting money.
- You will also be able to find which ads work better and which don't, that way you will stop spending on less effective ads.
So go ahead and cut the media wastage and optimise your creatives with SCANT.
SCANT makesthe impossible possible
Advertisers can now attribute & measure the yield from any offline media and touchpoint. While this can minimise or eliminate media inefficiencies, SCANT adds value in;
- Building first party data at scale with offline media’s reach
- Turning offline media from passive to interactive
- Drive deep engagement between the brands and its consumers with a sense of urgency
- Deliver personalised and customised consumer journeys that are measurable
- All of this is made possible with scanning becoming a well formed habit amongst consumers
Simply SCANT Plans & Pricing
TrialFREE FREE |
Pro$ 479 429 / mo / mo billed monthly billed annually |
Excel$ 679 579 / mo / mo billed monthly billed annually |
Maverick$ 879 759 / mo / mo billed monthly billed annually |
|---|---|---|---|
| Print/OoH/VM/Retail/Digital/Social - Media | Print/OoH/VM/Retail/Digital/Social - Media | TVCs/Videos - Media | All in Pro + Excel - Media |
| 5 - Assets to upload | 20 - Assets to upload | 5 - Assets to upload | 35 - Assets to upload |
| 1 - Storage (GB) | 10 - Storage (GB) | 25 - Storage (GB) | 40 - Storage (GB) |
| 1 - User | 1 - User | 1 - User | 1 - User |
| 5000 - Scans 5000 - Scans | 25000 - Scans 300000 - Scans | 50000 - Scans 600000 - Scans | 100000 - Scans 1.2M - Scans |
TrialFREE FREE |
Pro$ 479 429 / mo / mo billed monthly billed annually |
Excel$ 679 579 / mo / mo billed monthly billed annually |
Maverick$ 879 759 / mo / mo billed monthly billed annually |
|---|---|---|---|
| Print/OoH/VM/Retail/Digital/Social - Media | Print/OoH/VM/Retail/Digital/Social - Media | TVCs/Videos - Media | All in Pro + Excel - Media |
| 5 - Assets to upload | 20 - Assets to upload | 5 - Assets to upload | 35 - Assets to upload |
| 1 - Storage (GB) | 10 - Storage (GB) | 25 - Storage (GB) | 40 - Storage (GB) |
| 1 - User | 1 - User | 1 - User | 1 - User |
| 5000 - Scans 5000 - Scans | 25000 - Scans 300000 - Scans | 50000 - Scans 600000 - Scans | 100000 - Scans 1.2M - Scans |
*all features listed are valid only for the subscribed period.
Know SCANTWhy & How
SCANT Codes are dynamic QR codes that allow tracking when applied on your creative assets that are published as per your campaign media plans.
SCANT generates unique QR codes for each creative asset and every media of your campaign plan. These unique QR codes lead consumers to designated landing pages when scanned. Each time a consumer scans it reveals the creative asset, media, location, date & time and more. This data is analysed to measure the effectiveness of every creative asset in every media of the campaign plan.
SCANT is a platform that facilitates generation of unique QR codes and application of them on your creative assets, create your landing pages or link them to your current landing pages and analysis of the data generated from these QR codes when scanned by consumers. All these can be done on SCANT seamlessly unlike a free QR code generator.
SCANT offers flexibility to measure creative and media effectiveness or both or either. You can choose specific media or all. Similarly, you can choose specific creative assets or all. You can also choose a combination of creative assets and media. What you want to measure and how much to measure is always in your hands.
SCANT allows you to generate and deploy QR codes on all your campaigns from a single interface. The seamless process from generation, to deployment and analysis is all enabled on the platform dashboard with ease of use.
SCANT Codes are fully customisable. SCANT QR Codes are available in various colors, allows featuring of brand logos, offers distinctive forms to make them unique to your brand.
SCANT QR Codes are linked to you account and remain active as long as the account is active.
Built by marketers for marketers
SCANT is a composite platform for creation to deployment of performance marketing to traditional media